Even relatively smaller budget films have been given a boost with innovative advertising and branding

But that’s not to say that cheap, and non-mass audience options like the net are ignored. While KANK’s song- Where’s the party tonight played back to back on MSN’s Desktop TV, Munna and Circuit, like so many other celebrities before them, went online to chat with their fans on MSN messenger. Even relatively smaller budget films have been given a boost with innovative advertising and branding. Siddharth reveals that UTV spent around Rs.170 million on the promotion of its small budget film Khosla Ka Ghosla. Mukta Arts generated hype around the number ‘36’ for the promotion of its murder mystery 36 China Town. And Nagesh Kukunoor, Director of Dor (produced by the Sahara group) ensured prime time press coverage using various seat-of-the-pants tactics, like a special well publicised personal screening for Sachin Tendulkar. For more information on IIPM Articles, please click here... , Also visit: Arindam Chaudhuri Initiative

Source: B&E and IIPM Publications